Prime Matter Labs Innovation Chemist Jocelyn Yu was tasked with creating a series of products for the 2022 Hair Care Innovation Kit to debut at this year’s Cosmoprof North America. The Repair and Protect Hair Finishing Serum focuses on treating and protecting damaged hair and taps into the bond-repair trend we've observed across the hair care industry.

Trend Insights

Hair repair has become a basic need for many people as growing pollution, stress, unhealthy diets, heated styling tools, and continuous use of chemicals can lead to damaged hair. As a result, the demand for hair care products that offer solutions is increasing steadily. Whether its products like Olaplex, K18 or other alternatives to the popular brands, hair repair and bond treatment products are helping to drive growth in the hair care industry. The global hair care products market is forecast to grow to US$ 13449.8 million by 2030 with a compound annual growth rate (CAGR) of 4.8%.

Helping to drive the growth and need for repair is a robust hair color market, driven by the reopening of hair salons, innovative hair color formats, and the cycle of hair color trends popular with Gen Z and across social media platforms. Anticipated to grow at a healthy rate of more than 7.9% CAGR, hair color is projected to reach 35,670 Million USD over the forecast period 2022-2026.

Hair repair treatments are a must for users of hair dye and heated styling tools, and especially those who use both consistently. When the bonds are intact, the hair is better able to hold onto moisture and protein, as well as prevent color fading. Repair treatments can help to significantly improve the overall way your hair feels and looks, while also improving its strength and durability.

Key Ingredients and Benefits

The Repair and Protect Hair Finishing Serum is a leave-in serum that proactively repairs, protects, and strengthens damaged hair, while also visibly adding shine. Ingredients provide a comparable alternative to exclusive technologies currently on the market, sealing and smoothing hair cuticles to strengthen and visibly improve hair damage, reduce frizz and improve hair luster.

The serum includes a key ingredient obtained through biotechnology that uses itaconic acid, arginine, pro-vitamin B5, and polysaccharides extracted from flax and chia seeds. The 100% biodegradable ingredient, acts as a both a protector and repairer for the hair fiber. The serum also works to help prevent further damage by forming a protective barrier on the hair with no build-up effect and to increase hair strength.

Key ingredients also work to add shine and luster to the hair through a natural alternative to silicones that provides immediate visual improvement. The synergy of lipids present in the composition, reorganizes the cuticles, adds shine and softness to the hair fiber, and revitalizes the brightness and highlights in blonde hair.

Format and Texture

The product is delivered in a leave-in serum format familiar to consumers of hair care products. The smooth and lightweight fluid formula can be distributed throughout strands without weighing down hair and provides ease of use, as well as a positive sensorial experience.

If you’re interested in hearing more about the product, please reach out to your Prime Matter Labs account manager.

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